Simple Marketing Evaluator

Simple Marketing Evaluator 1.5 y versiones superiores

Assess the marketing spend return by comparing your customer acquisition cost (CAC) to your customer lifetime value (CLV).

Assess the marketing spend return by comparing your customer acquisition cost (CAC) to your customer lifetime value (CLV).

Assess the marketing spend return by comparing your customer acquisition cost (CAC) to your customer lifetime value (CLV).

Values of 1:1 or lower (p.e. 1:2) are considered to be wasting resources., while higher values (i.e. 2:1) express a balanced marketing strategy. One has to take care and not take this value to higher than 3:1, since higher values may imply underinvestment in marketing, which could harm future growth.

Simple Marketing Evaluator

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Simple Marketing Evaluator 1.5 y versiones superiores